The Commercial Intelligence Layer for Sport.
Turning fan transaction intelligence into new revenue.
Clubfunders combines first-party sports data with consented transaction intelligence to help teams, universities, leagues and ownership groups prove sponsor ROI, understand commercial behaviour, and automate the next relevant commercial action.
Commercial Intelligence
Commercial Intelligence Dashboard
Verified Sponsor ROI
0.0×
Commercial Interactions
0+
Attribution Verified
0%
Verified Attribution
+18%Verified Sponsor ROI
VerifiedFan Commercial Intelligence
Commercially valuable fans
2,847
Relevant opportunity matches
1,204
Commercial Outcomes
Verified transaction outcomes
Transaction Activity
Sponsor activation — verified purchase
2m ago
Partner offer — hospitality package
8m ago
Membership upsell — converted
14m ago
Commercial Opportunities
Built for teams, universities, leagues and ownership groups.
The customer acquisition strategy is focused. The underlying intelligence layer is universal.
Sport needs to grow — but charging fans more isn't the answer.
Sports organisations already operate the commercial systems they need. The problem is none of them talk to each other — so organisations cannot prove sponsor ROI, identify their most commercially valuable fans, or make decisions based on actual revenue evidence.
86%
of fans describe live sport as a luxury
57%
have skipped a live event because of cost
46%
rise in youth sport participation costs since 2019
Without a connected commercial picture, organisations cannot easily answer:
Which sponsors drive measurable ROI?
Which fans are most commercially valuable?
Which commercial opportunities are actually relevant?
Sport does not have a data problem. It has a Commercial Intelligence problem.
Sponsorship ROI
Commercial partners expect measurable transactions and ROI — not impressions alone.
Fragmented Systems
Ticketing, CRM, sponsorship, merchandise and finance already exist — but none of them talk to each other.
Revenue Attribution
Without verified commercial outcomes, organisations cannot connect activity to revenue evidence.
Fan Intelligence
Teams see what fans do inside their ecosystem — not the wider commercial relationship surrounding each fan.
Understand fan behavior, spending patterns, and affordability signals to create more personalized and accessible experiences.
Sport doesn't have a fan-data problem. It has a Commercial Intelligence problem.
Sports organisations know what fans do inside their own ecosystem. They understand far less about the wider commercial relationship surrounding each fan.
What the organisation sees
- Tickets
- Membership
- Merchandise
- CRM
- Donations
- Engagement
The fan's wider commercial world
- Travel & accommodation
- Restaurants & dining
- Retail & entertainment
- Financial services
- Local & global brands
- Digital behaviour
That missing intelligence makes commercial decisions broad, manual and difficult to measure. Clubfunders connects both sides to deliver:
- Individual commercial behaviour
- Relevant sponsor & merchant matches
- Personalised commercial opportunities
- Automated next-best actions
- Verified transaction outcomes
If you don't understand the fan, you can't intelligently personalise, automate or grow the commercial relationship.
Platform
Understand each fan. Apply the intelligence. Automate the action.
Powered by Commercial Identity and Commercial Graph infrastructure. The goal isn't to make every fan spend more — it's to make every commercial interaction more relevant.
Commercial Identity
Understand individual fan commercial behaviour and relationships across your ecosystem.
Commercial Graph
Connect fans, teams, sponsors, merchants, products and transactions in one intelligence layer.
Commercial Intelligence
Determine the next relevant commercial opportunity for every fan and partner.
Automated Workflows
Turn intelligence into action — from recommendation to measurable commercial outcome.
Intelligence Engine
Every interaction makes the next decision smarter.
Clubfunders combines team data with consented transaction intelligence to understand individual commercial behaviour — then determines and automates the next relevant commercial action.
Data inputs
- Team data — tickets, CRM, membership, merchandise
- Consented transaction intelligence
- Sponsorship & campaign activity
- Fan engagement signals
Intelligence layer
Commercial Identity + Commercial Graph
Commercial loop
- Understand — what is commercially relevant?
- Personalise — which opportunity fits this fan?
- Automate — what action should happen next?
- Transact — create measurable commercial activity
- Measure & learn — improve the next decision
Data inputs
- Team data — tickets, CRM, membership, merchandise
- Consented transaction intelligence
- Sponsorship & campaign activity
- Fan engagement signals
Intelligence layer
Commercial Identity + Commercial Graph
Commercial loop
- Understand — what is commercially relevant?
- Personalise — which opportunity fits this fan?
- Automate — what action should happen next?
- Transact — create measurable commercial activity
- Measure & learn — improve the next decision
How It Works
The commercial loop.
Sponsorship is the first commercial loop — not the limit of the platform. Verified transaction attribution closes the loop, and every outcome improves the next commercial decision.
Understand what is commercially relevant.
Personalise the opportunity for each fan.
Automate the next commercial action.
Create measurable commercial activity.
Measure verified outcomes.
Learn and improve the next decision.
Infrastructure
Commercial Identity + Commercial Graph.
Clubfunders uses consented transaction connectivity to link fan commercial behaviour with team, sponsor and merchant relationships — building the intelligence layer that powers every commercial decision.
Outcomes feed back into Commercial Intelligence. Every interaction makes the next decision smarter.
Connect the systems you already operate.
Ticketing, CRM, sponsorship, merchandise and finance — Clubfunders connects your existing commercial stack without replacing it.
Ticketing
CRM & Membership
Sponsorship Platforms
Commerce & Transaction Systems
No need to replace existing systems.
Clubfunders connects them into one Commercial Intelligence Layer.
Every transaction is intelligence.
Clubfunders turns verified commercial activity into measurable outcomes — giving commercial teams the visibility to personalise, automate and prove ROI.
- Sponsor ROI & attribution
- Fan commercial intelligence
- Revenue opportunity discovery
- Transaction activity & outcomes
- Commercial performance reporting
Focus on commercial outcomes — verified attribution, not impressions.
Sponsor ROI
Commercial Intelligence
Fan Behaviour
Transaction Outcomes
Commercial Reporting
Verified Sponsor ROI
3.2× ROI
Commercial Interactions
210+
Attribution Verified
94%
Opportunities Identified
8 active
Solutions
Start focused. Scale across global sport.
From collegiate institutions to conferences, professional teams, leagues and ownership groups — the intelligence layer adapts to every level of sport.
Collegiate Institutions
Prove sponsor ROI, identify commercially valuable fans, and grow revenue without charging fans more.
Teams, Leagues & Ownership Groups
Build consistent commercial intelligence across portfolios, conferences and fanbases.
Sponsors & Partners
Activate, measure and scale commercial relationships with verified transaction attribution.
About
Make sport commercially smarter — without making it less accessible.
Clubfunders was built by operators across revenue, technology, payments and sport — to solve the commercial intelligence gap firsthand.
The goal isn't to make every fan spend more. It's to make every commercial interaction more relevant — helping teams, sponsors and fans create measurable value together.
Every transaction is intelligence.
Clubfunders turns it into commercial value — helping sport grow commercially smarter, without making it less accessible.